THE TWELVE KEYS TO AN EFFECTIVE ORGANIZATION (William P. Densmore): 1. Integrated Strategic Management 2. Focus on Results 3. Shared Aims, Values and Beliefs 4. Short-Term/Long-Term Balance 5. Superior Customer Satisfaction 6. Focus on Profits 7. Human Resource Practices 8. Freedom Within Bounds 9. High Expectations – Focus on Competence 10. Business Teams and Teamwork 11. Informal Networks and Relationships 12. Climate for Change