COMFORT ZONES: Zones that correspond to our current self-image in any particular area of life, within which we effectively and efficiently perform tasks & exercise skills. We feel very uncomfortable outside of that comfort zone. Example # 1: $100 bill at end of 14′ board, 14″ wide, laying on floor. We would have no problem walking to end of board and retrieving $100. However, if board was extended from the edge of a building, 50 stories up in air, most of us would not attempt to retrieve the $100! Example # 2: Driving across a bridge over a canyon. Bridge has railings along side, yellow lines showing lanes, etc.- we feel comfortable. What if we remove the yellow lines and take down the railings. We now feel uncomfortable and probably would not drive across bridge – BUT WHAT HAS CHANGED? It is all based on our mental perceptions. Sometimes “rules” and “guidelines” can present a false sense of security. When taken out of their comfort zones, people tend to recreate their old comfort zone. Example: Tear down slums and put up high-rise; high-rises become high-rise slums!